Marketing & market development
Led marketing, communications and partner programmes for an established technology solutions provider, including cloud-service launches, positioning and demand generation.
PACE / Strategy. Growth. Execution.
Marketing. GTM.
Partnerships.
Built for growth.
Fractional leadership, ongoing support and focused projects for businesses across the GCC and MENA. Senior direction, with hands-on execution.
GCC & wider MENA
ONE CONNECTED GROWTH AGENDA
CONNECTED TO BUSINESS OUTCOMES
Qualified pipeline.
Market traction. Partner value.
Experience behind PACE
Technology experience.
Commercial perspective.
Experience built inside enterprise technology—from an established regional systems integrator to the integrated digital solutions business of a major telecom group.
Marketing leadership, regional go-to-market execution and strategic vendor alliances across cloud, cybersecurity, AI and managed services.
Regional marketing leadership
Led marketing and communications across regional operations, aligning solution launches, campaigns and executive engagement with sales and business priorities.
Strategic alliances & growth
Managed technology alliances, joint business plans, partner programmes, market development funding and quarterly business reviews in coordination with sales and technical teams.
Selected experience reflects leadership roles held before PACE.
What progress looks like
Measure the business
difference.
Indicative measures of success, selected around your priorities. We agree the baseline, targets and review rhythm for each engagement.
Discuss the outcomes you needMore qualified pipeline.
Qualified pipeline value, sales-accepted leads and opportunities in priority accounts.
Stronger sales alignment.
Lead acceptance rate, speed of sales follow-up and progress against shared account plans.
Better conversion. Faster sales.
Higher lead-to-opportunity and win rates, fewer stalled opportunities and a shorter sales cycle.
Lower CAC. Stronger margins.
Customer acquisition cost, contribution margin and return on marketing and partner investment.
Stronger brand equity.
Brand awareness, consideration, preference and message association among priority audiences.
Greater partner contribution.
Partner-sourced pipeline, joint opportunity conversion and revenue from partner-led activity.
Our expertise
A clear focus.
Connected expertise.
Marketing, go-to-market and partnerships lead our work. Finance, commercial and transformation expertise support the wider business agenda.
Core practice / 01
Marketing leadership
Position the business, align the team and connect brand, demand and activation to sales priorities.
Core practice / 02
Market entry & GTM
Define the opportunity, sharpen your offer and build a practical route to your next customer.
Core practice / 03
Partnerships & channels
Move from partner relationships to joint plans, sales engagement and measurable commercial progress.
Connected expertise / 04
Commercial growth
Bring focus to sales priorities, opportunity reviews and the actions that support revenue.
Connected expertise / 05
Strategy & transformation
Turn strategic priorities into clear responsibilities, change plans and accountable delivery.
Connected expertise / 06
Finance leadership
Improve cash visibility, planning and reporting to support better business decisions.
Not sure where to start? Tell us about your priority.
Ways to work together
Senior expertise.
A commitment that fits.
Choose the level of ownership and delivery your business needs. Every engagement starts with an agreed scope and measures of progress.
From brief to business progress
Clear scope. Visible progress.
- AlignAgree priorities and the outcomes that matter.
- DeliverSet ownership, capacity and milestones.
- ReviewTrack progress and adjust the work together.
Tradeshows
Make your presence
mean business.
From GITEX and LEAP to GISEC, Money20/20, Seamless, HITEX and ITEX: build a clear story, activate partners and turn the right meetings into sales follow-through.
Before. During. After.
Before: positioning and target-account planning. During: meaningful meetings and lead capture. After: sales handover and follow-through.
Regional tradeshows to consider for your market plan. Explore HITEX in Erbil and ITEX in Baghdad.
Photography credits
GITEX: Emirates News Agency / DXB LIVE. GISEC: GISEC official gallery. LEAP: IDP Exhibitions. Money20/20 Middle East: official website. Seamless: Atlantic Zeiser. HITEX: official website. Images show the regional tradeshow landscape.
Our markets
Regional perspective.
Focused delivery.
Support for market entry, marketing and partner growth across the GCC and wider MENA, shaped around the scope of each engagement.
GCC
Saudi Arabia · United Arab Emirates · Bahrain · Kuwait · Oman
Wider MENA
Jordan · Iraq · Lebanon · Egypt
Geographic outlines: Natural Earth. Coverage does not indicate office locations.
Practical questions
Before we
get started
Do we need to appoint a fractional executive?+
No. You can engage PACE for ongoing advisory and execution or for a defined project. The model follows the work you need.
Can PACE work with our existing team?+
Yes. The scope can combine direction, coaching and hands-on support, with responsibilities agreed alongside your internal team.
How are scope and commitment agreed?+
We start with your priorities, then define the deliverables, capacity, responsibilities, commercial terms and review rhythm before work begins.
Is delivery remote or on site?+
We agree the working arrangement around the engagement, market and practical requirements, including any on-site support.
What happens after we get in touch?+
We review your inquiry and arrange an initial conversation to understand the requirement, establish fit and discuss a suitable scope.
Your next business priority
Let's move
it forward.
Where does your business need to move next? Tell us about your growth, marketing or partnership priority.
We will review your inquiry and contact you to discuss the requirement.
Zaid@thepaceco.com